Sarahsvati

WordPress is an award-winning web software, used by millions of webmasters worldwide for building their website or blog. SiteGround is proud to host this particular WordPress installation and to provide the following resources, which facilitate the…

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See on Scoop.it - Internet Marketing method

Infographic-creation tool Visual.ly released a cool new feature on Friday.

See on Scoop.it - Internet Marketing method

It all starts with an idea to create a product; then making the product.

Below are characteristics which your product or brand has to have if it is to be profitable. They are elaborative. Apply them to your product.

PR people are getting out their message at a time when the traditional media are less able to provide a counterweight. …

“The muscles of journalism are weakening and the muscles of public relations are bulking up — as if they were on steroids,” New York Times investigative reporter David Barstow told the authors. But the story is more than just numbers. The change to digital communication has allowed corporations and organizations to bypass the traditional media gatekeepers and tell their story directly to the public in a way they never could before.

Do you get emails from political candidates you’ve given money to? Have you supported a cause on Facebook? Shared a photo about a product or an event? These are just a few examples of direct PR-driven communication. If you’re looking for a recipe, are you more likely to find it in the newspaper food section — or to visit bettycrocker.com or one of the hundreds of food industry-sponsored sites eager to provide you with useful and entertaining cooking content?…

I often wonder about how to measure the success of this blog. While there are many tools to measure page views and visitors, the absolute number of readers is probably the worst measure because it’s a false idol. Feedburner subscribers, retweets, time on site aren’t much better because they don’t measure the true performance of a blog - what fraction of a target audience the blog reaches.

In order for content marketing and blogs to be effective, the writing must have a target audience in mind. By focusing on that audience, bloggers build a brand in a scalable and cost-effective way. So engaging the very highest fractions of that audience possible is the best metric of success.

For example, this blog targets startup founders, managers and employees. I journal my education and thoughts in the hopes that others benefit from these learnings. In exchange, I’m trying to build recognition within the startup ecosystem. Each morning, I’d like to log into an analytics dashboard that showed me the fraction of entrepreneurs and startup employees I reached the day before. And ideally, which content resonated and why. Alas, there is no such tool….

See on Scoop.it - Internet Marketing method

Facebook revealed the revamped version of its News Feed on Thursday.
The goal of the redesign is to reduce clutter and deliver stories in a newspaper-like for

See on Scoop.it - Internet Marketing method

  

Infographics are popular. They help reduce complex coherences to simplified illustrations. Information gets visualized. The best infographics are self-explanatory, needing almost no text at all.

See on Scoop.it - Internet Marketing method

To get ideas for how your brand can engage in the social media channel

Fascinating profile of Yahoo CEO Marisa Mayer… When Mayer graduated from Stanford in 1999, she had 14 job offers waiting for her. She chose Google and remained with the company for 13 years. She went through the startup years, all the way through the IPO, and, in many ways, was the key spokesperson for the company. So considering that she’s one of the top in tech, there are some things we can learn from her. She has over a decade of experience and has worked with very talented people who have built great products. Let’s get into what she recommends for entrepreneurs, product managers, and everyone in between….

See on Scoop.it - Internet Marketing method

There are 7 parts in this post :

Listening - Organization and Governance - Orchestration - Measurement - Social Content - Segmentation and Targeting - Social Engagement and Community -