Sarahsvati

WordPress Resources at SiteGround

Sat, 04 May 2013 10:25:45 +0200

WordPress is an award-winning web software, used by millions of webmasters worldwide for building their website or blog. SiteGround is proud to host this particular WordPress installation and to provide the following resources, which facilitate the…

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Turn your Google Analytics metrics into an infographic with Visual.ly

Sat, 23 Mar 2013 10:27:29 +0100

See on Scoop.it - Internet Marketing method

Infographic-creation tool Visual.ly released a cool new feature on Friday.

See on plentyawesome.blogspot.ca

Squid news today (our favorite internet news) : How To Create Successful And Innovative Products

Thu, 14 Mar 2013 11:40:13 +0100

See on Scoop.it - Internet Marketing method

It all starts with an idea to create a product; then making the product.

Below are characteristics which your product or brand has to have if it is to be profitable. They are elaborative. Apply them to your product.

See on clusterworks.keytrend.org

PR is winning the Content War

Wed, 13 Mar 2013 10:48:05 +0100

See on Scoop.it - Internet Marketing method

PR people are getting out their message at a time when the traditional media are less able to provide a counterweight. …

“The muscles of journalism are weakening and the muscles of public relations are bulking up — as if they were on steroids,” New York Times investigative reporter David Barstow told the authors. But the story is more than just numbers. The change to digital communication has allowed corporations and organizations to bypass the traditional media gatekeepers and tell their story directly to the public in a way they never could before.

Do you get emails from political candidates you’ve given money to? Have you supported a cause on Facebook? Shared a photo about a product or an event? These are just a few examples of direct PR-driven communication. If you’re looking for a recipe, are you more likely to find it in the newspaper food section — or to visit bettycrocker.com or one of the hundreds of food industry-sponsored sites eager to provide you with useful and entertaining cooking content?…

See on minnpost.com

How To Measure the Success of a Blog

Mon, 11 Mar 2013 09:25:40 +0100

See on Scoop.it - Internet Marketing method

I often wonder about how to measure the success of this blog. While there are many tools to measure page views and visitors, the absolute number of readers is probably the worst measure because it’s a false idol. Feedburner subscribers, retweets, time on site aren’t much better because they don’t measure the true performance of a blog - what fraction of a target audience the blog reaches.

In order for content marketing and blogs to be effective, the writing must have a target audience in mind. By focusing on that audience, bloggers build a brand in a scalable and cost-effective way. So engaging the very highest fractions of that audience possible is the best metric of success.

For example, this blog targets startup founders, managers and employees. I journal my education and thoughts in the hopes that others benefit from these learnings. In exchange, I’m trying to build recognition within the startup ecosystem. Each morning, I’d like to log into an analytics dashboard that showed me the fraction of entrepreneurs and startup employees I reached the day before. And ideally, which content resonated and why. Alas, there is no such tool….

See on linkedin.com

Facebook wants to be your new ‘personalized newspaper’

Fri, 08 Mar 2013 09:53:24 +0100

See on Scoop.it - Internet Marketing method

Facebook revealed the revamped version of its News Feed on Thursday.
The goal of the redesign is to reduce clutter and deliver stories in a newspaper-like for

See on examiner.com

40 Entertaining Infographics Plus Some Tips On Creating Your Own Using Photoshop

Wed, 06 Mar 2013 23:34:07 +0100

See on Scoop.it - Internet Marketing method

Infographics are popular. They help reduce complex coherences to simplified illustrations. Information gets visualized. The best infographics are self-explanatory, needing almost no text at all.

See on noupe.com

Squid news today (our favorite internet news) : Social Media Competitive Analysis

Wed, 06 Mar 2013 09:44:09 +0100

See on Scoop.it - Internet Marketing method

To get ideas for how your brand can engage in the social media channel

See on clusterworks.keytrend.org

Entrepreneurial Lessons From Google All-Star and Yahoo! CEO Marissa Mayer

Wed, 06 Mar 2013 09:21:38 +0100

See on Scoop.it - Internet Marketing method

Fascinating profile of Yahoo CEO Marisa Mayer… When Mayer graduated from Stanford in 1999, she had 14 job offers waiting for her. She chose Google and remained with the company for 13 years. She went through the startup years, all the way through the IPO, and, in many ways, was the key spokesperson for the company. So considering that she’s one of the top in tech, there are some things we can learn from her. She has over a decade of experience and has worked with very talented people who have built great products. Let’s get into what she recommends for entrepreneurs, product managers, and everyone in between….

See on blog.kissmetrics.com

Squid news today (our favorite internet news) : Inspiration for Social Media

Mon, 04 Mar 2013 16:52:59 +0100

See on Scoop.it - Internet Marketing method

There are 7 parts in this post :

Listening - Organization and Governance - Orchestration - Measurement - Social Content - Segmentation and Targeting - Social Engagement and Community -

See on clusterworks.keytrend.org

Content Marketing: A Game of Skill

Mon, 04 Mar 2013 09:18:52 +0100

See on Scoop.it - Internet Marketing method

Here’s a fun infographic from Fisher Vista, turning content marketing into a board game.

Scrabble, anyone?

See on hrmarketer.com

Infographic: Why Content for SEO

Mon, 04 Mar 2013 09:18:19 +0100

See on Scoop.it - Internet Marketing method

Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how …

See on blog.microsecommerce.com

Squid news today (our favorite internet news) : Bad social media

Sun, 03 Mar 2013 23:19:39 +0100

See on Scoop.it - Internet Marketing method

This is a relatively new one. This sample was taken from a social media “expert”‘s LinkedIn profile. People have started to do this so search engines will pick up on the keywords.

See on clusterworks.keytrend.org

What Your Brand Colors Say About Your Business [Infographic]

Sun, 03 Mar 2013 08:47:09 +0100

See on Scoop.it - Internet Marketing method

How do different people respond to colors? This infographic shows you why you should care about your brands colors.

See on thebackuplist.com

Here’s an iPhone app that makes coffee. Does life get any better than this? [Video]

Sun, 03 Mar 2013 08:45:07 +0100

See on Scoop.it - Internet Marketing method

Okay, this isn’t brand new but it’s still awesome and having seen it in the flesh, I had to share it. Stopping by the excellent Founders House co-working space in Copenhagen the other day, I was introduced to the team at app development agency Shape. They offered me a coffee using an iOS app they built for Scanomat‘s TopBrewer coffee machine. The app connects to the coffee machine via Bluetooth or WiFi and… well, just watch. The machine will set you back several thousand dollars but hey, at least the app’s free….

See on thenextweb.com

How Mobile Is Making Us Rethink Email Marketing

Sat, 02 Mar 2013 09:30:18 +0100

See on Scoop.it - Internet Marketing method

Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are seeing some of the first major shifts since webmail clients were the dominant email platform. The good news for marketers is that people consume more email now….

See on marketingland.com

Squid news today (our favorite internet news) : custom infographics

Wed, 27 Feb 2013 20:18:48 +0100

See on Scoop.it - Internet Marketing method

I.I.M. stand for integrated internet marketing. We help companies to set up their integrated system in english, nederlands and français

See on clusterworks.keytrend.org

Everything a Marketer Needs to Know Can Be Learned from Journalism | Distilled

Wed, 27 Feb 2013 06:32:59 +0100

See on Scoop.it - Internet Marketing method

…Everything I now know is the outcome of a relentless focus on journalism and communications, which I can honestly say taught me so many invaluable lessons that areessential to marketing. I would go so far as to say that every marketer should be trained in journalism.

So sit back, relax, and enjoy my part love letter to journalism, but more importantly part “if you don’t know these things you need to level up right now” list of journalism principles and attributes every marketer needs to know…

See on distilled.net

The Soaring Popularity of Pinterest | Social Media Today

Wed, 27 Feb 2013 06:32:12 +0100

See on Scoop.it - Internet Marketing method

Pinterest is really popping. It has quickly become one of the fastest growing social networks. According to a recent Pew study, 15% of American internet users are on now Pinterest—just barely trailing Twitter at 16%.

See on socialmediatoday.com

Long Tail Infographic | Small Business SEO | Soshable

Tue, 26 Feb 2013 10:46:15 +0100

See on Scoop.it - Internet Marketing method

Want to see a great infographic on long tail SEO? Here’s one from Wikimotive and Soshable!

Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for the majority of searches and search-driven traffic. There are a few large benefits to long tail keywords, and they shouldn’t be overlooked by marketers in any industry.

The main benefit of long tail keywords is that they’re so specific. This means that even though you get less searches per term, the searches you DO get will be more targeted, and thus more readily convertible. Additionally, because these long tail keywords aren’t as commonly seen on analytics tools, they are generally less competitive for both organic and paid search marketing.

The average keyword people target is called a “head” keyword. These keywords are usually about 10-25 characters in length, any shorter and they tend to be too general and there isn’t much benefit (there are always exceptions). Long tail keywords are about 26-40 characters in length, any longer and you just don’t see much search volume….

See on soshable.com